And in this section, we dig deeper to show you the exact steps to creating the type of content that ranks in 2020 (and beyond). It’s things like the technical set-up, your code quality, and user-friendliness. The most crucial thing to remember is that on-page SEO involves elements you can control and change. If Google can’t properly crawl your site, it will struggle to rank it correctly. Fixing crawling errors is one way to optimize your on-page SEO.
- Site structure refers to how you organize your website’s content.
- Write short and descriptive titles – A page title shouldn’t be long.
- On top of that, a GBP helps with getting reviews from customers, which is next on our list.
- It has to do with promotion methods outside the boundaries of your website.
- SEO plugins often have a feature to update the year automatically.
- On-page optimization for mobile friendliness often focuses on developing a responsive site.
Improve site load time
It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors. When ordering the optimized blog posts, we will ask you for your target keywords for the piece, which will guide the topic. If you also order the content strategy, we conduct keyword research and provide topic ideas. In either case, you are able to choose the topic with our on-page SEO services. Strategic changes to your website’s content can help search engines better understand your intent, so you can rank higher for relevant keywords.
Types of SEO Explained (With Actionable Tips for Small Businesses)
Search engines want to serve users the portion of your pages that are visible and important, so text in these areas deserves the most focus. Read the free resources we linked to above, take the free course, SEO Anomaly and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results.
Schema markup (a type of structured data) is code you add to your page’s HTML that “tells” Google more about the different types of data on your site. And the better Google understands your page, the more likely it will be to rank your content for relevant search terms. It’s good to review your on-page SEO strategy often, so you can ensure you’re keeping your strategy agile. With Google’s algorithm continually evolving, it’s important to keep your SEO strategy fresh, so you can improve your rankings.
Consider adding external links to your on-site SEO checklist as well. Linking out to high-quality informational resources can add credibility to your content and provide additional value for your readers. Proper header tags also improve readability and user experience by making your content easier to scan and understand.
For instance, if you have a blog post about your company’s event that took place five years ago and wasn’t really noticeable, it may be a good idea just to delete it. At the same time, the content may be great, but the information is slightly outdated. In this case, it means that the page has traffic potential, and you may note in your SEO plan that it needs optimization and updating. We have a team of over 500 experts ready to help you optimize your site for search engines. If you want to rank in search results, you need to incorporate keywords into your website. Keywords trigger your site to appear in relevant searches, so you need to optimize your pages to appear in the right search results.