Without a full-funnel approach, you probably won’t see the results you expect — even if you produce content at scale. Instead, Gonzales states that every website needs a long-term keyword strategy to succeed with SEO. It’s also a good idea to check your site’s Google Analytics 4 reports. Metrics like engagement time and bounce rate… Continue reading

That’s why more businesses are putting a greater emphasis on search engine optimization (SEO) and SEO management for growing their search engine presence, business, and most importantly, revenue. SEO can support other aspects of your digital marketing strategy, and vice versa. SEO can support social media, paid advertising, email marketing, influencer marketing, content marketing, and more.… Continue reading

These standards encompass protocols, languages, and guidelines that govern various aspects of web development, including HTML, CSS, XML, and more. But before you start searching for pages that fall short of assessment standards, you need to get a Google PageSpeed Insights API key. The app also has an in-built Content Editor tool that offers you… Continue reading

Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites. On-page SEO can also connect you with customers in your area by surfacing your website in local search results, adding another visibility boost to your business. Since voice searches… Continue reading

Link velocity is a measurement of how many links you gain over time. Although links from Wikipedia are Nofollow, Wikipedia backlinks are highly authoritative. Google knows the difference between user generated content and site published content. Links coming from the main content of a page are known as contextual or editorial links. You want to… Continue reading